Since they often forget their lens cleaning cloths, glasses wearers often clean their lenses with their clothing. The problem is that cleaning with the wrong cloth can create tiny scratches on the lenses that degrade the wearer's vision. Our idea: A line of tee-shirts with an integrated, professional-grade, microfiber lens cleaning strip, given away by Essilor partners to customers purchasing Essilor lenses.
Agency Herezie Year 2014My role Copywriter & Art Director
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