On June 2017, few months before the Harvey Weinstein scandal, we won the pitch for the Kering Foundation. Since 2009 the Kering Foundation combats the violence against women. Every year, they produce a global campaign to raise awareness to help victims to break the silence. This year, we came up with a simple but efficient idea: Remind to every men that they could have been born a girl to involve them on this global issue. On November 20th, for the International Day for Elimination of Violence against Women thousands of men shared their girl name on their social network with the help of influencers like chinese singer Z.TAO, french youtuber Panayotis Pascot and the Oscar nominated actor Quinton Aaron who spread the campaign further on Instagram.
Agency We Are Social •Year 2017 •My role Copywriter & Art Director
We've got some good results:
6,917 mentions around the campaign came from 131 different countries for a potential maximum of 254M impressions through the main social platforms. The #ICouldHaveBeen was an organic trendic topic of conversation on Twitter in France on November 20th.