Inspired by clouds, Smartwater is a premium, vapor-distilled water that want to inspire consumers in their everyday journeys. Purity they can taste. Hydration they can feel. So how could we inspired consumers by providing them a new drinking experience ? Simply by reminding them the magic of water and create the first cloud you can drink !
Agency Herezie •Year 2015 •My role : Copywriter & Art Director
Unfortunately for us, 2 years later Chicago LeoBurnett Lapiz agency ran the " Tequila Clouds" campaign for the Mexico Tourism. A stunt showing a cloud that rains tequila on an airport, winning a Silver Outdoor Lion at Cannes 2017.