Sea Shepherd new campaign highlights the unfortunate reality for captive cetaceans who are forced to perform in marine parks across the world. Each image in this new campaign features a photo of a captive cetacean with their true story and how captivity propelled them towards an untimely and tragic death. From a splash of water to a smash of glass, three pictures force people to think twice before buying tickets to marine parks.
Client Sea Shepherd Conservation Society • Year 2016 • My role Copywriter & Art Director
We've got some good results: